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John Dwyer


John Dwyer (known as “JD” by most of his clients) is a marketing enigma.
When it comes to creating sales for small businesses, his “thinking” is refreshingly unconventional.
Thank goodness!
Because there are way too many so-called marketing experts out there who simply pedal the same old “marketing 101” philosophies which mostly fail miserably.
John preaches “in a sea of sameness in your industry, you need to stand out like a beacon – and the best way to do this is by using wow factor marketing techniques”.
John thinks “way outside the square” and brings proven wow factor ideas to the table for small business owners – not the motherhood marketing waffle we all hear from many self-professed advertising experts.
He knows how to help you find your “unique selling proposition” and can show you the most powerful methods of delivering it to the right prospects.
And better still, he’ll show you how to get your customers/clients to keep coming back over and over again – pure “gold” for any small business owner!
Another refreshing attribute of John is his understanding that small businesses are typically not rolling in marketing funds.
He appreciates that you need low cost ideas and high profit results.
With this in mind, his “Wow Injection Packages” are filled with practical, amazing ideas that don’t cost an arm and a leg.
They’ll help you position your product or service, build hype and increase sales!
And all of his ideas suit both offline and online marketing – plus, best of all, they’re easy to implement!
So what’s John’s Background?
Born and raised in Sydney, Australia, John attended De La Salle Catholic schools, followed by gaining his Advertising and Marketing degrees in the years thereafter.
After spending some years in the marketing arena with the giant Grace Bros retailer at Roselands in Sydney, John was offered the role of National Marketing Manager in the Woolworths company whilst still in his twenties.
During his time with both retail giants, he showcased his unique talents via many “value-add” marketing concepts, many resulting in avalanche consumer response.
His Own Agency – Dynamic Ideas!
The next step for John was establishing his own Advertising/Marketing Agency in Sydney, appropriately called Dynamic Ideas.
It is during this time that John really “honed” his skills with wow factor marketing.
Contracted by the likes of News Ltd, the Nine Television Network, KFC and Westfield shopping towns, John was kept busy devising marketing strategies to dramatically increase readers, audiences and customers.
After achieving spectacular results for such big guns, his reputation spread and it wasn’t long before his client list included ACP Magazines, 7-Eleven, Coca Cola, Video Ezy, Caltex and McDonalds.
His “wow factor” thinking had achieved some remarkable “runs on the board” and everyone wanted a taste of it.
Having created marketing concepts that had achieved hundreds of millions of dollars in sales for his clients, John then decided that he’d like to produce his own products so that he could enjoy a direct benefit from his “wow factor” marketing.
So he got into the Trading Card business, whilst still owning the marketing agency. 
(Which by this time had 25 staff.)
He gained licenses for popular sports and movies and quickly used his marketing prowess to take trading cards to a whole new level of importance with the target audience of teenage males.
By providing News Ltd Sunday newspapers with millions of free trading cards for weekend giveaways, John was successful in catapulting his cards from a young boy’s hobby to front page news.
In his first year, such promotional alliances helped John to increase sales of the NRL Rugby League cards from $2 million to $12 million – an incredible result! 
(Particularly when you consider that Rugby League is only played in Australia.)
After stitching up licensing deals with major players as Disney, DreamWorks, Warner Bros and Fox, John produced many trading card themes from Jurassic Park to Aladdin and Lion King – all launched with the News Ltd promotional “wow” of free samples.
It didn’t take long for John’s incredible sales results to reach the ears of publishers and John ultimately sold the company in the mid nineties.

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